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It’s what gives providing you with employees a buzz and makes your customers smile. And that requires comprehension of just who you are and yourself on task to are performing. Surprisingly, many business owners need ideas of this answer. They are about the business of getting business and has lost that original spark that stirred their electricity. And without that passion, that sense of purpose and direction, it’s no surprise it’s tough speak! It borders on the form of stage fright, where primary reason objective usually not create a fool of oneself.
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I travelled to all the offices then simply to match the Business Heads and get ‘masala’ all of them for any newsworthy story that may be highlighted on tv. I visited various media offices all over the metros and also to be familiar with the business correspondents. I found them all pretty professional and no stranger to the sunrise industry. Some of them still remain my personal friends after so many years.
The next major event that catapulted us for the big league was Satyam’s ADR listing on fresh York Wall street game. Procedure wise this was more elaborate than we had done for Sify’s NASDAQ advertisement. Our finance department asked me to think of a suitable symbol for your ticker. For the cuff I suggested SAY and also coined the slogan “Say Satyam” within the brand news. This was approved by everyone interested.